Thursday, October 30, 2008

Did You See Obama's Infomercial?


It was full of feel-good stuff, and it's surprising how positive people's reactions have been to it. Politico had warned ahead of time that it might be overreaching, as the columns at the convention were supposed to be, but it looks like they pulled it off.

The thing that really impressed here, though, was that Obama was able to time his speech to a crowd of thousands in Florida to seamlessly intersect with the taped presentation, and concluded the whole thing on time. How do you practice something like that? Or, more to the point, how in the world did Obama find the time to practice that? On the positive side, this demonstrates a level of competency that has been lacking in the McCain campaign (e.g., Rudy Giuliani at the Republican Convention). More cynically, it raises propaganda to a whole new level.

Update: The infomercial drew an audience of 33.5 million. The air time cost $3 million. So that's 10¢ a viewer. Brilliant.


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