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Joe Klein in Time:

Another week, another Frank Luntz/AARP focus group of undecided voters--this one in Minneapolis and with some bad news for John McCain: they don't like the choice of Sarah Palin for vice president. Only one person said Palin made him more likely to vote for McCain; about half the 25-member group raised their hands when asked if Palin made them less likely to vote for McCain. They had a negative impression of Palin by a 2-1 margin...a fact that was reinforced when they were given hand-dials and asked to react to Palin's speech at her first appearance with McCain on Friday---the dials remained totally neutral as Palin went through her heart-warming(?) biography, and only blipped upwards when she said she opposed the Bridge to Nowhere--which wasn't quite the truth, as we now know.

Once McCain has his running mate straightened out, there's only one way for him to win the election: scare the wits out of everybody about Obama.