Breaking New Ground, or Something Else

Here in Chicago, there's a hate conservative radio talk station. Here's how they advertised themselves last year on several of the gigantic, incredibly ugly billboards that deface the city's skyline:


Notice the station's call letters? They chose those call letters on purpose! I think they're breaking new ground in truth-telling at that station. Get it? Breaking? Get it?

They're so clueless I don't even have to make stuff up.